Annie is the social media specialist at Downstairs. She works with agencies on pitches and creative campaigns, or as an integrated partner, having developed a strong understanding of what brands need to connect with audiences. From premium photoshoots to clever low-fi concepts, she has spent over 8 years experimenting and enhancing her strategic knowledge, enabling her to effectively apply her art direction expertise to social media presence.
Social media, like any other sport, requires strategy and strong athletes to take on the fields offered by platforms. Over the years, we’ve developed a special collaboration with social media and influencer strategist Laury Guégan.
Integrated partner from January 2024 to March 2025. Responsibilities included: creating an enriched design system for the brand using a social-first approach, producing monthly assets for Instagram and LinkedIn + art directing tactical campaigns.
Annie contributed to winning the pitch in 2018 and served as art director and graphic designer during the first quarter of 2019 to support the international launch of the La Roche-Posay Instagram account. Responsibilities included art direction and set design for still life photoshoot production.
Yay Paris Integrated design partner from 2021 to 2023. Responsibilities included: producing monthly assets for organic and paid presence (Instagram, Pinterest and Linkedin), developing brand and social media strategy, art directing campaigns + creating concepts for EGC, UGC and influencer campaigns.
Development of a signature concept for Dietrich, featuring monthly sponsor highlight carousels that creatively blend the sponsor’s industry with the energetic and playful vibe of Top14 content on Instagram.
Integrated partner from 2020 to 2021. Responsibilities included producing monthly assets for both organic and paid Instagram content (graphic and motion design) and creating original content (photography and stop motion).