Annie is the social media specialist at Downstairs. Over the past 9 years, she’s worked with brands and agencies on creative concepts and campaigns (organic, paid, and influencer) that help them reach their goals and connect with audiences. Obsessed with internet culture, platform voices & algorithms, she works across the full spectrum of social media: from premium to clever lo-fi content. In short, she’s all about people + communities + fandoms, reasons to care, world-building and brands’ unique points of view.